|
CIRCULATION BY DESIGNATED MARKET AREA
With 20 DMA's (twice as many as any other state), Texas is a true state market. Texans identify strongly with their state and frequently travel in-state to other cities to shop at retailers not located in their home cities.
| DMA |
|
SUBSCRIPTIONS |
VERIFIED |
NEWSSTAND |
TOTAL CIRC. |
% OF TOTAL
TEXAS CIRC. |
| Abilene-Sweetwater |
|
4,790 |
- |
385 |
5,175 |
1.8% |
| Amarillo |
|
4,121 |
- |
297 |
4,418 |
1.5% |
| Austin |
|
32,000 |
- |
7,708 |
39,708 |
13.8% |
| Beaumont-Port Arthur |
|
4,152 |
- |
842 |
4,994 |
1.7% |
| Corpus Christi |
|
5,425 |
- |
1,217 |
6,642 |
2.3% |
| Dallas-Ft. Worth |
|
60,296 |
7,926 |
11,281 |
79,503 |
27.7% |
| El Paso |
|
2,371 |
- |
207 |
2,578 |
0.9% |
| Harlingen-McAllen |
|
3,989 |
- |
764 |
4,753 |
1.7% |
| Houston |
|
52,555 |
6,886 |
13,385 |
72,826 |
25.4% |
| Laredo |
|
649 |
- |
191 |
840 |
0.3% |
| Lubbock |
|
5,003 |
- |
584 |
5,587 |
1.9% |
| Odessa-Midland |
|
4,824 |
- |
381 |
5,205 |
1.8% |
| San Angelo |
|
1,918 |
- |
190 |
2,108 |
0.7% |
| San Antonio |
|
22,022 |
- |
4,449 |
26,471 |
9.2% |
| Sherman |
|
825 |
- |
64 |
889 |
0.3% |
| Shreveport |
|
3,437 |
- |
285 |
3,722 |
1.3% |
| Tyler-Longview |
|
6,611 |
- |
525 |
7,136 |
2.5% |
| Victoria |
|
919 |
- |
146 |
1,065 |
0.4% |
| Waco-Temple-Bryan |
|
9,531 |
- |
1,522 |
11,053 |
3.9% |
| Wichita Falls-Lawton |
|
2,229 |
- |
156 |
2,385 |
0.8% |
| Total Texas Circulation |
|
227,667 |
14,812 |
44,579 |
287,058 |
100.0% |
| Total Out-Of-Texas Circulation |
|
|
|
|
33,898 |
|
| Total TEXAS MONTHLY Circulation |
|
|
|
|
320,956 |
|
| Dallas-Ft. Worth and Houston DMA's |
|
|
|
|
152,329 |
47.5% |
Dallas-Ft. Worth, Houston,
San Antonio and Austin DMA's |
|
|
|
|
218,508 |
68.1% |
CIRCULATION BY A, B, C, AND D COUNTIES
|
CIRCULATION |
% OF TEXAS
CIRCULATION |
| A counties |
138,968 |
48.4% |
| B counties |
69,859 |
24.3% |
| Total A/B counties |
208,827 |
72.7% |
| C counties |
35,408 |
12.3% |
| D counties |
42,823 |
14.9% |
| Total C/D counties |
78,231 |
27.3% |
| Total Texas Circulation |
287,058 |
100.0% |
|
