Special Advertising Sections Listed by Calendar Month
January 08
AD CLOSING IS NOVEMBER 5, 2007.
Cover Story: Bum Steer Awards
Focus—Houston and Beyond 
The best of Houston and the surrounding area: art and culture, nightlife and restaurants, and more.
The Future is Now, A Retirement Planner
Will focus on the many aspects of retirement planning from relocation to financial and health concerns. [Short Takes]
Continuing Education
Educational planner and guide to graduate, trade, technical, and art schools. [50/50+25%]
February 08
AD CLOSING IS DECEMBER 5, 2007.
Lone Stars Shining, The Best Companies to Work for in Texas
An independent group tabulates the rankings and we publish the results of this annual report.
Meeting and Event Planner
Suggestions for the perfect locale for a staff meeting, company retreat, or family event.
Focus—HeartBeat Our report on the number one killer of American men and women and how, through education, heart disease can largely be prevented.
Best Hotels
From deluxe resorts to posh boutique establishments, Best Hotels will cover the world of upscale accommodations in and out of Texas. [Short Takes]
Oahu A vacationers’ paradise presented to Texans who love this island getaway.
March 08
AD CLOSING IS JANUARY 5, 2008.
Spring Travel Planner
Biannual special section on travel destinations both in and out of the state. Reader Response Card.
Lone Star Living
City and country life, primary and secondary homes, communities, developments, and furnishings. [50/50+20%]
Focus—Fort Worth
Our look at the thriving cosmopolitan city that manages to retain its spirited Old West flavor.
Green Texas
Products and services that represent a commitment to energy-wise and earth-friendly options for everyday living. [50/50+25%]
Postcard—Hawaii
A spotlight on destinations, activities, dining, and
accommodations in the Aloha state. Family
vacations are the focus of the March Postcard.
April 08
AD CLOSING IS FEBRUARY 5, 2008.
Tee Time
Great golfing opportunities in and out of Texas, plus information on golf-course living. Includes the Golf and Conference Travel Planner: select sites for golfing, meetings, and conventions. [Short Takes]
Discovery, A Guide to Cultural Travel
A look at the cultural and historical side of travel inside and outside of Texas. [Short Takes]
Escapes! Second Home Expo
New ideas on making your home a special retreat. [50/50+25%]
May 08
AD CLOSING IS MARCH 5, 2008.
Great Escapes
Wonderful places for Texans to go, inside and outside the state. Includes hotels, spas, resorts, festivals, and vacation destinations. Reader Response Card. [50/50+25%]
New Mexico
As a place to visit, live, and do business, New Mexico is an all-time favorite for Texans. Features an Advertiser Contact Information sidebar.
June 08
AD CLOSING IS APRIL 4, 2008.
Learning Curve
Educational planning and an informational guide to schools, colleges and universities, plus trade, technical, and art schools. [50/50+25%]
Focus—Austin and the Hill Country
Capital city, university town, high-tech mecca, Hill Country laid-back lifestyle—it’s all here.
Texas Tourism, A Frontline for Economic Development
Tourism and economic development are linked and front and center in this section devoted to Texas cities and towns. [Short Takes]
Postcard—Colorado
July 08
AD CLOSING IS MAY 5, 2008.
State of Health, MedCenter
A preview of some of the best health facilities in Texas—our look at the state’s finest hospitals, medical centers, and executive wellness centers. [50/50+25%]
Focus—Best Game in Town
With some useful gaming tips and information we’ll help our readers find Lady Luck.
August 08
AD CLOSING IS JUNE 5, 2008.
Fall Travel Planner
Biannual special section on travel destinations both in and out of the state. Reader Response Card.
Focus—Dallas and the Metroplex
Spotlight on the Metroplex, the state’s most dynamic metropolis—its art and culture, nightlife and restaurants, sports, and more.
September 08
AD CLOSING IS JULY 3, 2008.
Postcard—Las Vegas
Postcard—Hawaii
A spotlight on destinations, activities, dining, and
accommodations in the Aloha state. The September Postcard spotlights great ideas for the perfect fall retreat.
Out of Town—South Padre Island
October 08
AD CLOSING IS AUGUST 5, 2008.
State of Health, Women’s Wellness
Provides up-to-date information on women’s health issues and concerns. [Short Takes]
Focus—San Antonio and the Heart of Texas
Our look at the best of San Antonio and its neighboring cities, including attractions and the unique ambience.
November 08
AD CLOSING IS SEPTEMBER 5, 2008.
Winter Retreats
Our tour of warm- and cold-weather destinations—all can be a welcome retreat from the workaday world. Includes information on ski lodges, beach accommodations, resorts, and getaways. Reader Response Card. [Short Takes]
Focus—Texas Home
How Texans furnish, decorate, and accent their homes.
Texas Super Dentists
Ad closing is August 5, 2008.
December 08
AD CLOSING IS OCTOBER 3, 2008.
Focus—West Texas
Way out West isn’t so way out anymore. We’ll tell our readers all there is to love about West Texas.
Texas Super Doctors
Ad closing is September 2, 2008.
January 2009
AD CLOSING IS NOVEMBER 5, 2008.
Cover Story: Bum Steer Awards
Focus—Houston and Beyond The best of Houston and the surrounding area: art and culture, nightlife and restaurants, and more.
Continuing Education Educational planner and guide to graduate, trade, technical, and art schools. [50/50+25%]
February
AD CLOSING IS DECEMBER 5, 2008.
Meeting and Event Planner Suggestions for the perfect locale for a staff meeting, company retreat, or family event.
Lone Stars Shining, The Best Companies to Work for in Texas An independent group tabulates the rankings and we publish the results of this annual report.
March
AD CLOSING IS JANUARY 5, 2009.
Spring Travel PlannerBiannual special section on travel destinations both in and out of the state. Reader Response Card.
Lone Star Living City and country life, primary and secondary homes, communities, developments, and furnishings. [50/50+25%]
Focus—Fort Worth Our look at the thriving cosmopolitan city that manages to retain its spirited Old West flavor.
Go West! To Montana, Utah, Wyoming, and Idaho
Our look at dynamic destinations for readers planning their trip out west. [Short Takes]
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Guide to section formats
indicates a link to download more information.
Focus: A section that includes copy and photos about a particular topic or destination. Related businesses advertising in the same issue are featured in a sidebar on the Focus page that lists company name and contact information.
50/50+: Advertisers double the size of their full- or half-page ad in this section for a 20–25% premium. Ads face adjacent equivalent space that features information about the advertiser or section topic. Equivalent space layouts are produced by TEXAS MONTHLY using materials supplied by the advertiser.
Short Takes: A section that presents paragraphs about advertisers, plus their contact information.
Postcard or Out of Town: A page that includes travel tips and information about a destination—Postcard designates out-of-state locales; Out of Town, Texas cities and towns.
Online extensions
Ask your representative about opportunities for section advertisers to extend their impact on texasmonthly.com. Special advertising section advertisers can take advantage of an online program with an additional investment.
In every issue
The Arts, A Cultural Guide: Full- and half-page four-color ads showcase galleries and antique shops plus information on museums and the performing arts—both in and out of Texas. Ad closing is the 5th of the month, two months before issue date.
Prime Properties: A four-color formatted real estate section presenting land, ranches, estates, fine homes, and vacation property in and out of Texas. Ad closing is the 23rd of the month, two months before issue date.
For additional information, check with your Texas Monthly sales representative or contact Marilyn Plummer at 512-320-6976 or mplummer@texasmonthly.com.
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