Best Covers of the Year!
Amazing! Our May (Willie Nelson) and June (BBQ) covers won their respective categories in this year’s Best Cover Competition put on by the American Society of Magazine Editors. New York — that would be Adam Freakin’ Moss — took home four awards outright and split a fifth, but we won the second-most; no other mag won more than one. Our art director, T.J. Tucker, and his incredible staff deserve all the credit. They are truly a fine and talented bunch, and we are lucky to work alongside them every month.
The jury’s write-ups:
BEST CELEBRITY COVER
No celebrity in Texas is as iconic as Willie Nelson. This issue marked the seventh time Texas Monthly featured Nelson on the cover—more times than anyone else. Over the years, the covers watched him go from being a breakout country sensation in 1976, to a tax-evader in 1991, to a senior citizen in 1998, to a symbol of Texan humor in 2002 (he and Kinky Friedman posed for a riff on the painting “American Gothic”). When it came time to design the cover of this issue, which commemorates his 75th birthday with a massive oral history, Nelson’s longevity posed a challenge: What could be done that had not been done before? Ultimately, when photographer Platon came back from Nelson’s ranch with this incredible shot, the decision was made. Cover type seemed irrelevant: For the newsstand, a small “Willie at 75: The Oral History” was placed to the right of his face; subscribers received a cover with no type at all. This turned out to be unquestionably the most popular Nelson cover for the magazine. Within a week it was besieged with requests for posters or prints of the image, a sure sign that it had managed to capture the musician’s incomparable celebrity.
BEST PERSONAL SERVICE COVER
Every five years Texas Monthly goes out on a limb and proclaims the 50 best barbecue joints in Texas. The BBQ issue is the magazine’s most popular (and controversial) service franchise. This year it rocked the boat by picking a little known restaurant for the number one spot. The boldness of that decision led the magazine to make equally bold moves on the cover. Last time out it had featured the portly pitmaster at one of the state’s most venerable restaurants, grinning as he sliced a sausage. This time, TM elected to use something even simpler—a pile of smoked meats on a butcher’s block with a carving knife plunged in a brisket. The coverline is presented as an iconic BBQ joint neon light and hung on a beat-up wall; the sign’s electrical cord shows behind the magazine’s logo to capture the down-to-earth feel of barbecue. The spatial dynamics of the room created a perfect hierarchy of type, with the secondary coverlines sitting in the shadowy area on the front of the meat block. Not surprisingly, this is on track to be the magazine’s best-selling BBQ cover ever.












